We were compensated for this Noom reviews post, but all opinions are our own. This post includes affiliate links and we may be compensated if you make a purchase.
By Alison Chew
Reviewed by Rebecca Housh, MS, RDN
We all know how to lose weight: eat less and do more. Easy, right? Not really. We’ve all been there, whether you are trying to lose 10 lbs or 50 lbs, counting calories and exercising is only half the battle.
The other half? The other half is the why behind your eating and exercise habits. Why do you binge eat at night? Maybe you are bored or anxious or unhappy or happy. Finding out why will help you understand emotional triggers and behaviors associated with them. This is where the Noom program is different. Noom changes lives through behavioral changes along with developing healthier habits around eating and exercise.
For our Noom reviews, we interviewed Kate an actual Noom user to get her honest opinion on the Noom program.
What Is Noom?
The Noom program is based on a goal-oriented psychotherapy treatment called Cognitive Behavioral Therapy or CBT for short. CBT addresses patterns of thinking and behavior, like why you eat when you are stressed or what motivates you to exercise, and leads not only to weight loss but to changing habits that are preventing you from reaching your goals.
Noom does this through daily articles, tips, and quizzes via their app and teaches users how to identify habits and make a positive change. They also use food-logging, step counting, and exercise tracking, along with personalized coaching and support to help you create new habits and understand what is really holding you back. All in the palm of your hand.
Getting started with Noom is easy! You might be working on a New Year’s resolution goal, getting ready for a vacation, or just want to feel better – Noom can help you get where you want to be.
To get started, you can either go to the Noom website or you can download the app (you will need to download the app to follow the plan they create for you). Either way, you will be directed to complete a detailed profile through a series of around 38 questions. Don’t worry, this takes about 10 min.
The first section of questions gathers Demographic Information, things like age, weight, health history, and weight loss goals. At the end of this section, you enter your email address and are given a timeline to reach your weight loss goal based on the information given.
The next section asks questions about your current Habits and Behavior, things like important life events/changes if you have tried any traditional diet programs, how you have lost weight in the past, and how you feel about your current state of weight loss. Noom is different than most diets because it helps create new habits and changes the way you think about weight loss. As such, they will continue to ask questions throughout the program about what you are thinking and how you think about food, dieting, and exercise.
The final set of questions is around Activity and Nutrition. In this section, they ask about physical limitations, food allergies, meals, snacking, how and what motivates you, and what you want to focus on (physical activity nutrition, creating good habits, etc.). They will update the timeline to reach your weight loss goal based on your answers.
At the end of the questions, Noom builds your plan. Noom is based on real psychology, changing your relationship with food through daily articles and food and exercise tracking. They help you focus on learning and not dieting, in about 10 min per day.
Once you have your plan you are sent to the checkout page. On this page you agree to the trial, see your plan pricing, and then make the purchase. It’s that easy! You are on your way to reaching your health goals.
Noom program pricing begins at $59/month for the monthly auto-recurring/subscription plan and can be as low as $16.58/month with the annual plan. The cost of your Noom subscription goes down the longer you commit, and prepay your subscription.
Monthly auto-recurring plan $59 USD
2-month auto-recurring plan: $99 USD
3-month auto-recurring plan: $129 USD
4-month auto-recurring plan: $139 USD
5-month auto-recurring plan: $149 USD
6-month auto-recurring plan: $159 USD
7-month auto-recurring plan: $169 USD
8-month auto-recurring plan: $179 USD
Annual (12 month) auto-recurring plan: $199 USD/year or $16.58/month
Your Custom Guide(s) are created after you complete an online consultation and are emailed to you within 2 days.
Kate is a teenager and lives in the southeastern part of the United States. Like many high schoolers, Kate is busy with school work, extracurricular activities, and friends. She keeps active by working on and acting in high school plays throughout the year. Kate loves to eat carbs and comes from a family that loves to bake. She wanted to lose weight and feel healthier, like many of us but needed more support and a better understanding of her current habits in order to create new ones. Enter Noom.
It is good to note that you have to be 18 years old to create an account on the Noom app and that Kate’s mom helped her set up her Noom account and has been closely supporting her along this journey to developing healthy habits. Kate has been using Noom for about a year. Read on for a brief interview with Kate to get her unique perspective on the Noom program.
Kate’s Noom Reviews
MealFinds: How did you hear about Noom?
Kate: I learned about Noom from Youtube ads and commercials.
MealFinds: Why did you try Noom? What were your goals?
Kate: I tried Noom because I wanted to lose weight and feel better in my body. My goals were to lose 20 pounds and become healthier. I was able to accomplish that by snacking less when I’m anxious.
MealFinds: Did you try any other weight loss apps/programs before Noom? Why didn’t they work for you?
Kate: I tried Fitbitpals and it didn’t work for me. It didn’t keep me accountable and I couldn’t talk to someone when I needed to. Fitbitpals made me feel alone, Noom does not.
MealFinds: How has Noom helped you? What have you learned?
Kate: Noom has helped me keep track of how much I eat and what it does to my body. I’ve learned that carbs aren’t the enemy and that I can eat everything in moderation.
MealFinds: What do you like about the Noom program?
Kate: I like how I can talk to my specialist, track my calories, and weigh in every day.
MealFinds: Do you have a favorite tool in the Noom app? Food tracker, step tracker, daily weigh-in, tips, etc.
Kate: I really like the food tracker it makes me feel happy when I’m under.
MealFinds: What do you dislike about the Noom program?
Kate: I don’t like that it glitches sometimes. I also don’t like the red food / green food system.
MealFinds: What advice would you give someone like you about using the Noom app?
Kate: All weight loss is hard at first, Noom keeps you accountable. Talk to your specialist if you’re scared or stressed about losing weight. It’s not worth the journey if you’re not going to be happy with the outcome. I wanted to be healthier and Noom has done that for me.
Kate, with the support of her family and Noom specialists, was able to create life-changing habits by linking her anxiety to unhealthy eating. We want to thank Kate for agreeing to give this Noom review. It’s not easy for anyone to talk about their weight loss journey and struggles, let alone a high schooler, and we applaud her for her bravery.
This post has been reviewed and approved by our dietitian Rebecca Housh, MS, RDN, LDN for nutritional accuracy.
Rebecca Housh is a registered dietitian based in Chicago, IL. She earned a Bachelor of Science in Human Physiology from Boston University and a Master of Science in Human Nutrition from the University of Illinois in Chicago. Rebecca is passionate about the idea of food as medicine in both preventative and therapeutic care. Her current professional interests lie in food security, food access, and nutrition for chronic disease.
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