Heed Foods Review

April 14, 2020

We received a sample from Heed Foods to review.  This post contains affiliate links and we may be compensated if you make a purchase.  All opinions are our own.


Heed Foods Review

Heed Foods is a pet wellness company focused on the gut-health of your pup, offering a line of dog food, toppers, and treats designed to improve digestion and overall well-being through premium, prebiotic-infused, kibble.  Using a blend of science and natural ingredients, they have created a balanced diet for dogs at all life stages, with a focus on improving your pup’s gut where 70% of your dogs’ immune system lives.  Because when your dog’s gut is healthy their digestive system is working to protect against disease and infection as well as helping to maintain a healthy weight, and reduce allergy symptoms.

Heed Foods kibble is for all dogs but can be particularly helpful to dogs with digestive/GI issues by improving stool quality in just 2 days, picky eaters by utilizing tasty human-grade toppers and fresh chicken liver, and dogs with compromised immune functions and allergies by fixing their gut and improving immune systems.


Heed Foods kibble has been formulated by renowned nutritionists to exceed AAFCO standards and includes all-natural ingredients and superfoods, like fiber-rich grains and flaxseeds, and anti-oxidant rich kelp and blueberries.  The #1 ingredient is always fresh meat, 31% North America sourced protein to be exact (the highest of all dog food), and the primary protein source is animal-based.  This is important to note because most dog food companies use protein fillers like pea or soy protein which are not as healthy for your pet.  Check out the full kibble ingredient list below.


Heed Foods has selected chicken and salmon as protein sources, not only for their amazing taste, but because of the low impact on our environment compared to beef, lamb, and pork.  Chicken is also highly digestible and salmon is full of omega-3 fatty acids, both great for your pup.  They also use fiber-rich carbohydrates with a low glycemic index like brown rice, barley and sweet potato to keep dogs energized for a full day of play.

The key differentiator, that we see between Heed Foods and other high-end dog food companies, is their use of all-natural prebiotics. Their proprietary prebiotic blend includes all-natural ingredients like yeast extract, chicory root, thyme extract, organic acids, kelp and sunflower lecithin.  What are prebiotics you might ask?  Prebiotics stop the growth of bad bacteria and help maintain digestive health.  And because Prebiotics are not “live cultures” like probiotics they survive the cooking process and are effective throughout the life of the kibble.

Quality and Safety

Heed Foods recipes are made in small batches in the USA following the highest quality standards.  And to ensure that food continues to meet these high standards, every batch of food they produce is tested and results are readily available to customers.  Wow, talk about transparency!

Food, Topper, and Treat Choices + Cost

Each 10lb kibble delivery comes with two 2.4 oz 100% human-grade freeze-dried topper bags and each 5lb kibble delivery comes with one 2.4 oz topper bag.  Prices below reflect a 10% subscription discount on orders of kibble.  The cost to feed a 20lb adult dog with an average body is around $1.67 per meal (a 10lb bag of kibble is $58.50.  Heed recommended 20lbs of kibble every 5 weeks.  This works out to 4lb per week which is around $1.67 per meal).


  • Fresh Salmon & Superfoods Kibble (Price 5LB – $31.49; 10LB – $58.50) including 1 or 2 toppers
  • Fresh Chicken & Ancient Grains Kibble (Price 5LB – $31.49; 10LB – $58.50) including 1 or 2 toppers


Toppers (prices are if purchased a la carte)

  • Freeze-Dried Turkey, Apples & White Beans (Price $11.95)
  • Freeze-Dried Cod, Apple & Carrots (Price $11.95)
  • Freeze-Dried Turkey, Bananas & Carrots (Price $11.95)
  • Freeze-Dried Topper Trio-Pack (Price $17.95)


heed-foods-review-carrot-topper   heed-foods-review-turkey-topper


  • Freeze-Dried Probiotic Apple Treats (Price $9.99)


    Heed Foods Review:  Ordering Process

    Ordering is easy, simply select chicken or salmon, 5lb or 10lb, and your toppers.


    To determine how many bags needed and the frequency of deliveries for your pup use the “Feeding Calculator” located in the middle of each of the kibble pages in the orange table.  Answer a few questions – age, weight, body condition – and hit “calculate”.  You will see a personalized recommendation on the next screen.

    Heed-Foods-Review-Feeding-Calculator     Heed-Foods-Review-Feeding-Calculator-rec

    Finally, sign up for a one-time purchase or subscribe to save 10% and for super easy set-it-and-forget-it delivery.

    Heed Foods Review: Getting Started

    When your order arrives unpack your food and toppers and store them in a cool dry place.  No need to store anything in the refrigerator or freezer (taking up precious space).  Watch our unboxing video to see what’s inside the box.


    Heed includes wonderful instructions for transitioning your pup over to their new food.  Days 1-3 feed 1/4 portion of Heed, days 4-6 feed 1/2 portion of Heed, and days 7-10 feed 3/4 portion of Heed.  They even include a handy dandy “Poop 101 Stool Chart” for reference to ensure that your pup is on the right track.  If your pup’s poo is loose you may need to stay at a certain stage for a couple more days until your pup adjusts.


    After day 10 you can feed 100% Heed Foods kibble and the topper of your choice to your pup.  For our Daisy, this would be around 4 cups per day or 2 cups per meal.


    What to Expect

    Heed Foods prebiotic ingredient studies show that you could expect to see:

    • 2 Days: visible improvements in stool quality (odor, texture)

    • 1 Week: improvements in diarrhea and constipation

    • 1-2 Months: improvements in skin and fur conditions


    Heed Foods kibble is made with high-quality ingredients and prebiotics to improve your dog’s gut health, immune system, and overall wellbeing.  Their kibble and toppers are easy to store and your BFF will love their taste and small size.  Learn more about Heed Foods on their MealFinds page, including a special offer, and head on over to the Heed Foods site to sign up today.  Trust us, your pup will thank you!


    Healthy Dog Food

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