This Bright Cellars wine review post contains affiliate links and we were given a sample. If you make a purchase we may be compensated. All opinions are our own.
By Alison Chew | Dietitian Verified by Rebecca Housh, MS, RDN
What is Bright Cellars?
Bright Cellars delivers a personalized monthly wine experience directly to your door. Members take a 7-question quiz to reveal their unique taste palate and are then matched with 4 unique wines from around the world.
Each Bright Cellars box includes tasting cards with information about each wine as well as the ability for members to rate their wine which will lead to better, more personalized wine matches in the future.
Personalized wine matches that get better/smarter over time
Unique, hard-to-find wines from small wineries
Wine cards give you a wine experience vs only receiving great wine
Flexible subscription: can change delivery frequency, skip deliveries, cancel any time
Don’t take my word for it – Check out the Bright Cellars User Ratings on MealFinds!
Bright Cellars Wine Cons
Expensive; Shipping is extra
Can not easily update your taste profile after you have created an account; Swapping out wine is limited
To cancel you must email via a contact form
How much does Bright Cellars wine subscription cost?
The cost of a Bright Cellars 4-bottle wine subscription is $80 plus shipping, service charge, and tax per delivery. Members of this flexible wine subscription service receive 4 personalized bottles of wine monthly, bi-monthly, or quarterly and can add additional bottles to any shipment.
Below is a price breakdown for 4 bottles.
$80 for 4 wines based on the answers to your wine quiz
Bright Cellars delivers a personalized wine experience to your door at your desired frequency. They source unique wines from small vineyards from around the world based on your taste profile and past wine ratings (for existing customers).
Bright Cellars says that only 1 in every 12 bottles they taste actually meets their standards and make it into a monthly collection.
To get started, you take a 7-question quiz to reveal your taste palate which is then compared to each bottle’s 18 different attributes. The 4 wines that are most compatible (i.e. have a high matching score) are presented as your matches. New Customer Discount: Get $50 OFF >>
Bright Cellars Wine Quiz
To start your Bright Cellars wine subscription you take a quiz with questions about your favorite food and drinks. The questions include:
What is the one type of chocolate you could eat for the rest of your life?
-“Dark Chocolate, Milk Chocolate, White Chocolate, Reese’s Cup, Snickers, or Fruit Candy.”
-I chose “Dark Chocolate”.
How do you like your tea?
-“Iced and Sweet, Iced with No Sugar, Hot with Sugar, Arnold Palmer, Brewed Strong, or No Tea.”
-I chose “Iced with No Sugar”.
What’s your go to drink? (when you’re out of wine!)
-“Margarita, Beer, Martini (dry), Whiskey/Scotch, or Mimosa.”
-I chose “Martini (dry)”.
What is your favorite juice?
-“Orange, Grapefruit, Grape, Tomato, Cranberry, or Is Coffee Juice?. “
-I chose “Grapefruit”.
What is your favorite wine pairing?
-“A Fine Dinner, A Summer Day at the Beach, A Good Book, Your Group of Close Friends, or A Wild Party.”
-I chose “A Fine Dinner”.
How adventurous are you with new food and drink?
-“I’m here to try delicious, unique wine. Surprise me!, Throw in the occasional fun one you think I will love, or No surprises please. “
-I chose “I’m here to try delicious, unique wine. Surprise me!”
Do you have a preference for red or white wines?
-“Give me the best matches, red or white, Mostly whites, but I’ll try an interesting red, Mostly reds, but I’ll try an interesting white, Red wines only please!, White wines only please!.”
-I chose “Mostly reds, but I’ll try an interesting white”
TIP: Once you take the quiz, create an account, and subscribe you can not easily change your wine quiz answers. If you want to change your answers you have to reach out to the Customer Service team via an online form or call.
You can swap out any of the bottles and Bright Cellars will present you with another match. Be aware that once you make a swap you can’t easily go back to the previous bottle and you can only make one swap per matched bottle.
This was a bit frustrating and I started the wine quiz over several times just to see what all of my options/matches were. You can also reach out to the Wine Concierge team to swap out wines.
After you receive and taste your Bright Cellars wine shipment, you can go back into your account and rate those wines. Bright Cellars then uses this new information to recommend another set of 4 wines that most closely match your new taste profile. And over time, as you rate more wines, Bright Cellars’ recommendations will become better. New Customer Discount: Get $50 OFF >>
Bright Cellars Wine Review: The Wine Experience
For our Bright Cellars wine review, we took the quiz and Bright Cellars recommended 2020 Batik, 2020 World Line, 2020 Jetbird, and a 2020 Vidriado.
We used the informational cards as we tasted each bottle and it helped us not only learn more about each wine but also about which flavors we like and don’t like when it comes to wine.
Jetbird: 2020 Malbec from Lodi, California – Jetbird is a full-bodied red wine with fruity notes on the nose and on the palate with soft tannins. We loved this bold red and it paired perfectly with our cheese board on a warm summer night. (Retail price $25)
World Line: 2020 Malbec from Lodi, California – World Line is another full-bodied red with fruity notes on the nose and finishes with a bit of earthy spiciness. The spices were warm and not peppery, which I enjoy. (Retail price $25)
Batik: 2020 Albariño from Lodi, California – This light-bodied white is the only white wine that we received. It’s citrus-forward, crisp, not too sweet (on the dryer side for a white), and not very acidic/biting. I’m not a huge white wine drinker, but this was very nice on a hot summer day and would go great with fish. (Retail price $22)
Vidriado: 2020 Malbec from Mendoza, Argentina – This was our favorite wine out of the 5 we received. It’s a medium-bodied red with fruity notes on the nose and palate. There are no spice, oak, or smoke flavors allowing the fruit flavors to shine. (Retail price $25)
Mystery Bottle- The Last Room: 2019 Tempranillo from Yolo County, California – This full-bodied red had hints of black pepper, but was balanced nicely by the berry flavors. This was a nice surprise and a wine that we really enjoyed. (Retail price $28)
Overall, Bright Cellars did a pretty good job pairing my tastes with the five wines that we received. I do love Malbec and lean toward the bolder reds, but don’t care for the smokey, oaky, or peppery/spicy taste profile that often comes with this type of wine.
The three Malbec’s were a hit, all bold, fruit-forward, with a limited amount of smoke, oak, and spice.
The Mystery Bottle, a Tempranillo, was something that I may not have picked because of the black pepper notes, but it ended up being very enjoyable.
After tasting our wines I wanted to see if I could find them online, outside of Bright Cellars, and compare the retail price with what we paid. I found that you could buy all of the wines that we received directly from the winemaker online, but you could not find them anywhere else online. This lives up to Bright Cellars’ promise of delivering unique wines, from small vineyards from around the world.
In addition, if we purchased these wines from the winemakers they are more expensive than what we paid on Bright Cellars and we would have to pay high shipping fees and meet minimum orders of 6 bottles. The retail price of the 5 wines we received if we purchased directly from the winemakers would be $125.
With Bright Cellars we paid $64.20 for 5 bottles of wine and saved 50% over retail! With this new offer you will save even more!
After the new customer discount, the price for 4 bottles is $80 plus $8 shipping, $2 service fee, and tax; around $93. The price for 5 bottles would be around $115. Both are still less than the retail price and include shipping, but the cost savings are not as great. New Customer Discount: Get $50 OFF >>
Bright Cellars Wine Review: Bottom Line
Bright Cellars delivers a personalized monthly wine experience directly to your door. Members take a 7-question quiz to reveal their unique taste palate and are then matched with 4 unique wines from around the world. Each Bright Cellars box includes tasting cards with information about each wine as well as the ability for members to rate their wine which will lead to better, more personalized wine matches in the future.
We love that Bright Cellars matches you with wines based on your taste profile and that your matches get better as you rate more wines over time. We also like that you can change the frequency of your subscription and skip deliveries at any time.
The informational wine cards, for us, were a big hit and turned this wine subscription from a box of premium wine to a premium wine experience. It was fun to learn about the wine, and about inturn more about my own tastes, and to share this experience with friends. Because of this, Bright Cellars makes for a wonderful gift.
And while our wine from Bright Cellars tasted great, without discounts this wine subscription can get expensive when you add on shipping, tax, and the service fee, but it’s still less expensive than buying wine directly from the winemaker. (We saved 50% over retail!) We don’t love that you can’t easily update your taste profile, and swapping out wine matches is a bit of a hassle.
Compared to other wine subscriptions that we have tried, Bright Cellars is unique in that it delivers personalized hard-to-find wines directly to your door. The minimum order, 4 bottles, is less than some clubs where you have to order 6 or 12 bottles. There are a handful of clubs that will personalize your wine order and a handful that send truly unique hard-to-find wine, and very few that do both. These clubs, like Bright Cellars, tend to be on the more expensive end of the price scale with bottles between $15 – $20+ each.
We would recommend Bright Cellars to anyone looking for unique, premium, personalized wines, those who want to learn more about wine as they drink it, and those who are looking to give a unique gift to a wine-lover in your life. New Customer Discount: Get $50 OFF >>
This post has been reviewed and approved by our dietitian Rebecca Housh, MS, RDN, LDN for nutritional accuracy.
Rebecca Housh is a registered dietitian based in Chicago, IL. She earned a Bachelor of Science in Human Physiology from Boston University and a Master of Science in Human Nutrition from the University of Illinois in Chicago. Rebecca is passionate about the idea of food as medicine in both preventative and therapeutic care. Her current professional interests lie in food security, food access, and nutrition for chronic disease.
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